- Generative Engine Optimization (GEO)
- The practice of optimizing content, metadata, and structured data so AI assistants like ChatGPT, Claude, and Gemini can understand, trust, and cite your brand in their responses.
- Answer Engine Optimization (AEO)
- Optimization strategies focused on winning the AI-generated answer itself rather than just ranking in search results. AEO emphasizes question-answer formatting and structured data.
- Citation Position Score (CPS)
- A metric measuring where in an AI's response your brand is mentioned. Higher positions indicate stronger AI preference and visibility.
- Citation Frequency Index (CFI)
- A metric measuring how often AI platforms mention your brand across different queries and contexts.
- Share of AI Voice (SAV)
- The percentage of AI-generated responses in your industry that mention your brand compared to competitors.
- RAG Efficiency
- Retrieval-Augmented Generation Efficiency measures how well your content is retrieved and used by AI systems when generating responses.
- E-E-A-T Framework
- Experience, Expertise, Authoritativeness, and Trustworthiness - the four pillars used to evaluate source credibility by AI platforms.
- Aggarwal Framework
- An AI visibility framework based on three core pillars: Semantic Authority, Contextual Relevance, and Source Credibility.